SEM – Search Engine Marketing

Would you like to increase site traffic and conversions?

Search Engine Marketing or Pay Per Click (PPC) ads are all about getting your message in front of prospective customers at a time when they are actively searching for what you have to offer. Google Search ads are a great way to increase business and quality site traffic.  With the ability to track, measure and optimise ads and campaigns, Google Search ads are a great way to grow your business and increase high-quality site traffic.

Up your marketing game today!

SERVICES

FEATURES

PROCESS

SEM – Search Engine Marketing

Would you like to increase site traffic and conversions?

Search Engine Marketing or Pay Per Click (PPC) ads are all about getting your message in front of prospective customers at a time when they are actively searching for what you have to offer. Google Search ads are a great way to increase business and quality site traffic.  With the ability to track, measure and optimise ads and campaigns, Google Search ads are a great way to grow your business and increase high-quality site traffic.

Up your marketing game today!

SERVICES

Google Ads + Ad Management & Strategies + Reporting + Customer Audiences

FEATURES

Call Extensions + Shopping Campaigns + Remarketing + Promotional Extensions + A/B Testing + Smart Campaigns

PROCESS

SERVICES

GOOGLE ADS

We can set-up paid campaigns on Google Search and Display networks. This includes the creation of keyword lists, Ad Copy and the actual ads.  We will closely monitor your ads and continously optimise for higher ad scores and Click Through Rate (CTR).

AD MANAGEMENT & STRATEGIES

We will create the right strategy for your campaign. This will include goal setting and defining targets. We will also go over your budget and set daily spending limits. Additionally, we will set up conversion tracking to measure the impact of your campaign and can be linked to site events.

REPORTING

We can provide weekly, fortnightly and monthly reporting on your campaign activity. This will help with determining the success of the campaign and whether further optimisation is needed.

CUSTOMER AUDIENCES

We will build audiences and customer personas for your campaign. This will help with getting your ad in front of the right target market.

we love what we do

FEATURES

CALL EXTENSIONS

SHOPPING CAMPAIGNS

REMARKETING

PROMOTION EXTENSIONS

A/B TESTING

SMART CAMPAIGNS

OUR PROCESS

we focus on making it easy for you

Stage 1

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SET-UP & CURRENT SITUATION

We’ll take a closer look at your current situation and discern if there is any extra set-up involved and complete any tasks required. A Search Engine Optimisation Audit will be executed, giving us insight where you are at the moment. If required a Sitemap.xml will be added to index your site and submitted to Google

Stage 2

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STRATEGY

We will create a strategy document for your business and your SEM activities. This will include the setting of goals, KPI’s, target audience, keywords and other factors.

> Strategy Plan
> Keyword and Content analysis

Please note: When considering your Search Engine Marketing activities and our services, we can create a strategic plan for you and let you do the actual creation and implementation or we are also more than happy to create your campaigns and execute the implementation.

Stage 3

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CREATION & IMPLEMENTATION

This is where we start to actually create and implement parts of your Google Ads strategy.

> Keyword lists are created
> Campaign will be set up
> Ad Groups
> Ad Copy 
> Images
> Extensions
> Landing Page (if required)

 

Stage 4

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OPTIMISATION

Ongoing optimisation will take place to ensure higher Ad Scores and effective bidding strategies.

> Keywords
>Ad Copy
> Site Links
> Call Extensions
> Image

 

 

ANALYTICS AND REPORTING

This is where we will provide valuable insights into your performance through reporting on analytics gathered.

> Monthly reporting on metrics, such as traffic, impressions, cost, conversion,  clicks and Click Through Rate (CTR)
> This will give you unique insights into what works and will help determine strategic follow-up actions.

Like what you see?

lets work together. . . 

 

To help you get started we've put together a price list of our most popular services

Any questions? Ready to book an appointment? Our team is looking forward to working with you

Like what you see?

lets work together. . . 

To help you get started we've put together a price list of our most popular services

Any questions? Ready to book an appointment? Our team is looking forward to working with you