Search Engine Marketing / Pay Per Click
Search Engine Marketing or Pay Per Click (PPC) ads are all about getting your message in front of prospective customers at a time when they are actively searching for what you have to offer. Google Search ads are a great way to increase business and quality site traffic.
With the ability to track, measure and optimise ads and campaigns, Google Search ads are a great way to grow your business and increase high-quality site traffic.
we’d love to hear from you
OUR SEARCH ENGINE MARKETING SERVICES
We can set-up paid campaigns on Google Search and Display networks. This includes the creation of keyword lists, Ad Copy and the actual ads. We will closely monitor your ads and continously optimise for higher ad scores and Click Through Rate (CTR).
ad management & strategies
We will create the right strategy for your campaign. This will include goal setting and defining targets. We will also go over your budget and set daily spending limits. Additionally, we will set up conversion tracking to measure the impact of your campaign and can be linked to site events.
We can provide weekly, fortnightly and monthly reporting on your campaign activity. This will help with determining the success of the campaign and whether further optimisation is needed.
We will build audiences and customer personas for your campaign. This will help with getting your ad in front of the right target market.
Call ads focus on getting phonecalls for your business. These ads are great for lead generation ads for local businesses.
PPC ads are great ways to promote any offers and deals you might have going for your business.
Setting up shopping campaigns for your products can boost your overall sales and allows you to reach shoppers you otherwise might not have been able to reach.
It’s all about testing, experimenting and iterating. PPC ads provide a platform to quickly test different aspects of your business. Whether it is your offering, messaging or audiences you can test these through ad campaigns.
Setting up effective remarketing is a great way to stay top of mind of your website visitors.
OUR SEARCH ENGINE MARKET
We focus on making it easy for you
stage one: assessment
We will perform keyword research and research into best practices in your specific niche/industry.
We’ll take a closer look at your current situation and see if there is any extra set-up involved.
We take a closer look at your competitors and analyse their PPC campaigns to identify strengths, weaknesses, opportunities and threats.
stage two: strategy
We discuss your business goals and make sure that your ad campaigns align with these goals.
We will perform keyword research and establish what keywords are feasible for your campaign. We will identify these by looking at the search volume, competition levels and the average cost per click.
CAMPAIGN SET UP
We will outline the campaign set up and establish what type of ads match the goals of your business.
stage three: execution
This is where we start to create and implement parts of your Google Ads strategy. We will create ad groups and individual ads for your campaigns.
Effective advertising campaigns are based on a good landing page. We will identify your offering and messaging and create a compelling landing page to send the traffic to.
We will be collecting data on your website, ad performances and PPC metrics. We will share these with you by providing ongoing reports and real-time data.