SEM / PPC

would you like to increase site traffic and conversions?

Search Engine Marketing / Pay Per Click

Search Engine Marketing or Pay Per Click (PPC) ads are all about getting your message in front of prospective customers at a time when they are actively searching for what you have to offer. Google Search ads are a great way to increase business and quality site traffic.

With the ability to track, measure and optimise ads and campaigns, Google Search ads are a great way to grow your business and increase high-quality site traffic.

46% of clicks go to the top three paid ads on the search result pages.

getting in front of your customers at the moment when they are actively searching for your products/services is a big advantage of paid ads.

Pay Per Click advertising is all about paying only for the clicks you want. The top three search results get almost half of all the search clicks.

Being able to show up at the top of these results quickly can present a lot of opportunities for your business.

grow your business

PPC can be a great way to try different messaging and experiment with offers to grow your business.

instant results

Getting in front of your customers and potential customers at the exact moment when they are actively searching for your products/services is a big advantage of paid ads.

get in front of your audience

Reach the right people at the right time and only pay when they click on your ads.

we’d love to hear from you

OUR SEARCH ENGINE MARKETING SERVICES

google ads

We can set-up paid campaigns on Google Search and Display networks. This includes the creation of keyword lists, Ad Copy and the actual ads.  We will closely monitor your ads and continously optimise for higher ad scores and Click Through Rate (CTR).

ad management & strategies

We will create the right strategy for your campaign. This will include goal setting and defining targets. We will also go over your budget and set daily spending limits. Additionally, we will set up conversion tracking to measure the impact of your campaign and can be linked to site events.

reporting

We can provide weekly, fortnightly and monthly reporting on your campaign activity. This will help with determining the success of the campaign and whether further optimisation is needed.

customer audiences

We will build audiences and customer personas for your campaign. This will help with getting your ad in front of the right target market.

call ads

Call ads focus on getting phonecalls for your business. These ads are great for lead generation ads for local businesses.

promotion extensions

PPC ads are great ways to promote any offers and deals you might have going for your business.

shopping campaigns

Setting up shopping campaigns for your products can boost your overall sales and allows you to reach shoppers you otherwise might not have been able to reach.

a/b testing

It’s all about testing, experimenting and iterating. PPC ads provide a platform to quickly test different aspects of your business. Whether it is your offering, messaging or audiences you can test these through ad campaigns.

remarketing

Setting up effective remarketing is a great way to stay top of mind of your website visitors. 

OUR SEARCH ENGINE MARKET
ING PROCESS

We focus on making it easy for you

stage one: assessment

RESEARCH

We will perform keyword research and research into best practices in your specific niche/industry.

SET-UP

We’ll take a closer look at your current situation and see if there is any extra set-up involved.

ANALYSIS

We take a closer look at your competitors and analyse their PPC campaigns to identify strengths, weaknesses, opportunities and threats.

stage two: strategy

GOALS

We discuss your business goals and make sure that your ad campaigns align with these goals.

KEYWORD RESEARCH

We will perform keyword research and establish what keywords are feasible for your campaign. We will identify these by looking at the search volume, competition levels and the average cost per click.

CAMPAIGN SET UP

We will outline the campaign set up and establish what type of ads match the goals of your business.

stage three: execution

ADS CREATION

This is where we start to create and implement parts of your Google Ads strategy. We will create ad groups and individual ads for your campaigns.

LANDING PAGE

Effective advertising campaigns are based on a good landing page. We will identify your offering and messaging and create a compelling landing page to send the traffic to.

REPORTING

We will be collecting data on your website, ad performances and PPC metrics. We will share these with you by providing ongoing reports and real-time data.

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