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Winefolk branding

“Thanks so much to both of you for all of your hard work over the last week, Kelly and I are super grateful. I really think you have nailed the brief and I feel really proud seeing this brand come to life, great work!”

Lisa MacGregor

Event Producer, ScarlettMac Events

Logo Design Process

We adore working alongside ScartlettMac Events and their newest project was no exception! Introducing the Winefolk Festival presented by Red Hill Estate. Winefolk is a celebration of Australian music, chilled summer vibes, top-notch wine, beer, cider and delicious food. All of this set at The Briars on the stunning Mornington Peninsula.

Lisa at ScarlettMac Events came to us as we have worked with her on her major event Vinehop to create branding for this event being held in December. Georgia created a bold and modern look, the impactful mark moves the event further towards the alternate demographic. With more of a brewery type feel, it breaks away from the more traditional wine association. We took inspiration from the red and gold from Red Hill Estate and paired this with a bright coastal teal for a non traditional colour pallet. 

Project Details

Client ScarlettMac Events 
Description Winefolk Festival Event
Key Messages Winefolk is a celebration of Australian music, chilled summer vibes, top-notch wine, beer, cider and delicious food
Type New Festival Event
Skills Branding, Signage, Social Media and Martketing Materials
View www.winefolk.com.au

Supporting Pattern

The supporting patten we have sourced is a modern feeling illustration of a mix of faces – linking into the idea of giving an identity to the ‘wine folk’ – and representing the idea that anybody can be a winey. The quirky little faces helps to give further character to this event.

The landscape version of the branding works fantastically for applications such as lanyards. We ensure our clients have a clear view of how the new logo will showcase over a variety of marketing materials.

 

Signage Design

The signage design for Winefolk highlights the headline acts that will be appearing at the festival. In designing the signage we have incorporated the supporting pattern yet leaving the space feeling clean and easy to view.

Social Media Design

An amazing line up for the Winefolk festival is showcased here in social media post designs for general information.  We have also created post templates that can be customised to house quotes and event information. 

 

Like what you see?

lets work together. . . 

 

To help you get started we've put together a price list of our most popular services

Any questions? Ready to book an appointment? Our team is looking forward to working with you

Like what you see?

lets work together. . . 

To help you get started we've put together a price list of our most popular services

Any questions? Ready to book an appointment? Our team is looking forward to working with you