The Fit Horse Rider
logo design process
For The Fit Horse Rider, we focused on creating a polished, clean cut brand inline with their target market.
We have used solid colours to insure the designs transfer well into the other applications, like embroidery or screen-printing.
The solid slab serif font, reminiscent of that used in Hermes, has rounded forms that provide a friendly feel (especially with the lowercase lead in). It stacks neatly to create a balanced and modern looking text component.
The symbolic element – a snaffle bit converted to dumbbell hand weight. Whilst it is quite a literal translation of the service, we also felt the central ‘link’ was a nice way of representing the connection.
Client The Fit Horse Rider
Description Fitness training for equestrian
Key Messages Approachable, Professional
Type New Business
Skills Branding, Business Card, Powerpoint and Email Signature Design