Spot on Branding
logo design process
We recently completed a brand refresh for Spot on Ring rolling.
Their original logo showcased a dog and they liked the idea of keeping this element in the new logo, we have retained this element showcasing it in a fresh and modern look.⠀We have created a simplified and refined version for their branding refresh.
The lines in the new logo bring a technical element which calls back to the precision work Spot On Ring Rolling is known for.
Client Spot On Ring Rolling
Description Metal Forming & Rolling, suppliers of Rings, Flanges, pipe connections and section rolling
Key Messages Reliability and precision work
Skills Logo/Branding Design, Letterhead, Business Card, Apparel and Style Guide
business card design
Newly designed business cards for Spot On Ring Rolling use the refreshed icon on the front as a statement piece.
The reverse side has the contact information in the same fonts that we have used in the logo tying the brand together.
The new stationary showcases the new branding for Spot On Ring Rolling perfectly, the amber in the colour palette features prominently in the letterhead design.
The colours are based on amber, grey, white and black which have a fabulous contrast when used together. They are unisex and are often used on building sites and areas that work is being done which calls back to an industrial feel.
Refreshed logo colours for Spot On Ring Rolling based on amber, grey, white and black which have a fabulous contrast when used together. The logo needed to work well on uniforms as well as stationery.
Applied across this brand the colour palette is unisex and in this instance calls back to an industrial feel which works perfectly for their apparel.
To help keep brand consistency we created a simple style guide that broke down the corporate fonts and colours and how to use them.