RFR The Den Logo Design
Logo Design Process
Red Fox Runs approached us to create a logo for their business Red Fox Runs The Den opening in their flagship store in Hawthorn. This is a coffee emporium that runs within the Red Fox Runs homeware and vintage store. Based on the brief from our client we have kept this logo very clean in a rounded san-serif font that has a touch of character, but no so much that it would compete with the existing Red Fox Runs logo.
Should the logo be used for signage in the stores we haven’t gone too light with the font weight as we wanted it to stand out on a textured brick background.
Stickers and Coffee Cup Design
This client brief also required the logo to be used for a sticker and a takeaway coffee cup. When creating the logo we incorporated the two-directional font as it adds visual interest and also means the brand can be used effectively in a horizontal or vertical format, opening up more options for how it’s applied to marketing. This two-directional font is eye-catching on the stickers and the logo looks striking on the coffee cup with the image of a polished concrete background keeping the industrial feel.
Business Card design and Print
The Den required a business card/coffee reward card combination and we have kept the design in line with the marketing material, simple yet striking with the industrial feel the client loves. We have used the polished concrete background on the reverse side. The circles for stamping are a little black fox for their customers after each purchase.