Red Fox Runs Branding
Logo Design Process
Red Fox Runs Vintage & Home was established in 2014 by Creative Director Amanda Magliano, they have two design destination stores that are based on the Mornington Peninsula and handle homewares, furniture and vintage pieces.
They approached our team to refresh their existing branding, wanting to keep the vintage feel with a strong presence. The rounded serif letter-forms we have used provide a brand that works well in a modern market place but also hints at the vintage feel. Leading off each side are elongated serifs, providing a unique element that can be exaggerated to reach off the edges of a page creating a nice little lead in for the marketing materials. This typographic logo has a stacked composition with interlinking letters to make it a more solidified mark.
The palette for this logo was a strong brass background with a contrasting white logo.
Client Red Fox Runs
Description Destination stores where inspirational Homewares, Furniture, Vintage & Lifestyle come together
Key Messages Inspiring, happy, friendly & relaxed retail environment with strong emphasis on quality
Type Existing Business
Skills Branding and Marketing Materials
Retail Bag Design
We worked through the retail bag concepts with the client and felt the logo sits perfectly with the elongated serifs leading off each side to hit the edge of the bags in a clean sleek feel.
Business Card design and Print
The business cards we created use the same brass background behind a striking white logo on the front, with centred contact information on the reverse, widely spaced for a more luxurious feel.
We chose rounded corners for the card, which well feel links well to the very rounded letter-forms of the logo.
With Compliments Design
We created the with compliments slip for Red Fox Runs in keeping with their stylish and sophisticated overall feel, keeping simplicity as the key. The elongated serifs leading to the edge of the slip is a theme we have repeated here tying all the elements of this brand nicely together.