Peninsula Diesel Repairs SEO & SEM

search engine optimisation process

Peninsula Diesel Repairs initially got in touch with us as they were interested in redesigning their website as they felt that it did no longer meet their brand and status. During the website process, they approached us for our digital marketing services as they wanted to further grow their business and positioning in the market.

Project Details

Client Peninsula DIesel Repairs
Description Mornington Peninsula’s leading diesel mechanic
Key Messages Local, family owned industry leader
Type Business Growth
Skills SEO, Google Ads, Analytics, website design and website development

SEO 50% 50%
Google Ads 25% 25%
Content 25% 25%

strategy phase

After a round of meetings and consultations, we realised that the focus for growth should be on Search Engine Optimisation and local SEO. We started the process with an extensive SEO audit, keyword research, competitive analysis and developed a strategy for the next months ahead.

We started with focusing on some initial quick wins and then started to optimise the website to increase the organic traffic and conversions for their bookings.

search engine marketing

For some of the main keywords, there was quite a bit of competition going on so we decided to accelerate the growth through Paid Per Click campaigns on Google Ads. This allowed Peninsula Diesel Repairs to increase their exposure and continue to grow their business.

Based on running Google Ads and increased organic traffic we collected some valuable data on the user behaviour and made changes to the design and user experience of the website. We added multiple sections and fresh content to improve the User Experience and optimise conversion rates.

updated content

Based on running Google Ads and increased organic traffic we collected some valuable data on the user behaviour and made changes to the design and user experience of the website. We added multiple sections and fresh content to improve the User Experience and optimise conversion rates.