Peninsula Concrete branding
logo design process
Riley from Peninsula Concrete Maintenance wanted to ensure his business had a professional yet modern feel and came to us to provide branding to reflect this.Â
The team designed a logo that really provides a visual representation of the service Riley provides. The business name is bold in commanding capitals, presenting as solid and dependable. Under the name sits the silhouette of a gurney gun, creating a solid base-line for the business name and a giving a polished dividing line between this and the tag-line.
To ensure the logo has a distinctive edge we have used a spray effect across the business name, creating a unique visual effect that further links to the nature of the service Riley provides.
Project Details
Client Peninsula Concrete Maintenance
Description Quality concrete re-surfacing experts
Key Messages Professional, approachable, premium products and service
Type Existing Business
Skills BrandingÂ
business card design and print
We created a new business card for Riley showcasing the new logo on the front, it is sitting large and centre for maximum impact. The back side of the card contains the contact information in white reversed out from the black background giving some added contrast between the two sides. A 3D Spot UV (which is a slightly raised with a high-sheen gloss applied over the top of a matt laminate) to creates a striking tactile 3D texture. This spot UV is used over the paint spray in the logo to further add to this business cards impact.
signage and apparel examples
We love to create and show our clients how their newly created branding can shine for them with signage, marketing and apparel options. Branded apparel for trades is an important tool as this helps reassure the client of the businesses professionalism and attention to detail. For Peninsula Concrete Maintenance we showcased a fence sign, apparel and some basic vehicle signage to better demonstrate how the brand might work in a real-world application.
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