Logistic Events Branding Re-Style
Logo Design Process
Logistic Events Australia are a long time client that approached us to refresh and modernise their logo and branding. We love working with Rod and his team and it was a pleasure to present our concepts to him. They loved the bold new look we came up with which featured an exciting change of colour. A new direction for their branding had begun!
The symbol for the logo we created is made up of an “L” and and “E” that combine together. This is to represent the way Logistic Events pull many aspects together to create a successful event. We wanted to give the client a mark that was dynamic and had lots of energy to it, representing the events that they hold.After working through several colours the client chose a dynamic gradient using
After working through several colours the client chose a dynamic gradient using turquoise. This was a big step away from their original colours of red and yellow and gives the brand a fresh vibrant feel.
Client Logistic Events Australia
Description Large-scale event organisers
Key Messages Professional, fun, unique
Type Existing Business
Skills Branding, Business Card and Letterhead
With a new logo in place Logistic Events required a letterhead that reflected the branding change. The end result is a crisp and very minimal letterhead with their striking new logo sitting centre of the page and the contact information at the base of the page. This gives an uncluttered feel letting the bold green logo take centre stage on this document.
Business Card Design and Print
Using the new logo we created a business card designed for all the team at Logistic Events. The combination of the dark grey background we used and the use of white text really makes the torquoise logo pop on their cards! The back of the card contains a smaller size logo with the simple and easy to read contact information.
To further enhance the detail in the card a spot uv was used over the logo itself and the card completed in a velvet laminate. Ensuring a standout card in terms of look and feel.