Kylie Willem

kylie willem logo design process

 Kylie came to us needing a logo for her new counselling business. The brief was to create something that was organic but also incorporated the human form.

The logo design is made up of two seedlings representing new beginnings, but the two seedlings combine to create a subtle human form representing the idea that this can be a very personal journey.


Project Details

Client Kylie Willem 
Description Relationship Coach
Key Messages Support, connections, relationship recovery
Type New Business
Skills Branding, Logo Design, Business Card Design

business card design

The new icon’s clean styling converts easily to a reversed option opening up lots of options for how the brand is applied to future marketing. 
The business cards showcase this perfectly and have the long logo on the front sitting on white whilst the reverse side has the icon sitting against the calming green.

style guide design

The style guide delved deep into how the brand colours and imagery could work across the three main arms of the business but also come together and work in unison.

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