Feast Re-Branding Logo Design

logo design process

Katie from Feast Skincare approached us to re-fresh her branding as she felt the old logo did not reflect the luxurious feel she is wanting to portray and be synonymous with her brand. As demonstrated below in the before and after example, Feast now has a brand that represents the work and passion as a Naturopath and Therapist Katie has for her skincare range.

We put forward a type based design with a strong focus on simplicity and lovely colours and textures. The client loved the idea of the branding being a ‘feast for your eyes’!

This logo uses a clean thin san serif font, with a ‘Jewel’ that was added to give the feeling of prestige and a superior product. This was based on the infinity symbol. It also represents something growing… this comes back to reinforce the idea that all the elements in their skincare range are nature based. The symbol works great as a stand alone element that has a line above and below creating a ‘stamp’ feel. It also works really well as a pattern.

The logo also works well really well when reversed out of an image. For the imagery for this brand, we focused on abstract beautiful deep blue shots that really are a feast for the eyes!