NEW LOGO DESIGN Crisis to Recovery
Crisis to recovery offers expert support to do what needs to be done in a crisis such as bereavement, injury or divorce
Design focused on developing that personal connection with their clients.
The logo design focuses on a very personable feel. ‘Crisis to’ appears in a broken state and in capitals to evoke a sense of urgency, which is then relieved by the lowercase ‘recovery’ soothing and smooth, mimicking the clients own journey from crisis to recovery. The font is fine with rounded edges, echoing the calming nature of the soft spearmint feature colour used in the symbol. The figure shelters a heart underneath it’s arm, symbolic of protecting people in a vulnerable time so they can focus on working through their intense emotion and grief.
reversed version for logo