Logo Design Process
The logo for Bossini Kitchens was designed with the idea of having a high-end approachable logo. Based on a hand scripted font for ‘Bossini’ – the flourished ‘B’ provides an air of luxury, whilst the slightly rougher feel an approachable and relaxed vibe, whilst the more solid and geometric san serif font for ‘Kitchen’ provides a grounding base structure.
We have kept the colour pallet simple and used a warm sunshine yellow that reflects the feeling found in the kitchen within people’s homes.
The supporting tagline we’ve chosen to accompany this design for use in marketing materials is “the heart in your home” to again reflect the focus of warmth and link to Bossini’s feminine target market. A kitchen is more than just another room, it’s the heart of your home.
Bossini know how important this space is, so it’s quality of products and service are going to reflect that.
If your business is looking for a new logo design and branding strategy, take a look at some of out other Melbourne logo designs to see if our design style suits your needs – click here
Client Bossini Kitchens
Description A complete solution to your kitchen renovation from design to installation
Key Messages fresh and innovative designs, over 25 years of experience, highest quality workmanship
Type Existing Business
Skills Branding, Flyer, Business Cards, Tradeshow poster, Company Profile and Pull Up Banner
Company Profile Design
When designing Bossini’s company profile brochure we kept with the sunny yellow that is consistent throughout their logo and marketing materials. For the front cover to create a striking effect we placed the logo over the marbled black background.
A beautiful feature kitchen was used as the main front cover image, keeping it uncluttered whilst the inside pages contain a mix of testimonials, kitchen photographs and company information.
Pull-up Banner Signage Design
We created a pull-up banner for Bossini Kitchens using the image of one of their beautiful kitchen’s to highlight the visual connection from their brand to what they do. Using the yellow logo on the black background this is a striking piece of signage to be used at events and expos.
Business Card Design + Print
We created a new business card for Bossini leaving onlye the logo one one side to maximise the brand exposure in the sunny warm yellow tones. On the other side we have the contact details in white over a striking black to provide contrast, and for the contact details we used the same font from ‘KITCHENS’ for the contact details to link through the design. The baseline of the contact details is the same distance from the bottom of the card as the logo on the front, which leaves a generous amount of white space to reflect the higher end feel.
The baseline of the contact details is the same distance from the bottom of the card as the logo on the front, which we felt leaves a generous amount of white space to reflect the higher end feel.
We created a versatile company poster for Bossini to use in a showroom or expo setting.
This makes a memorable and recognisable piece of marketing.
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