Website Design Process | Bikram Yoga Peninsula
Annabelle from Bikram Yoga had a clear direction in mind when she approached us to create a website for her yoga business Bikram Yoga Peninsula.
Bikram Yoga is all about strength and heat and the website needed to reflect this with striking images and strong colour. The existing logo colours were implemented on the website with the two tones of blue making strong backgrounds for highlighting important information.
Some Key Features
Customised Class Timetable
Integrated Booking Software
Client Bikram Yoga Peninsula
Description Bikram Yoga Peninsula offers classes in Bikram Yoga, Hot Pilates and Yin Yoga
Key Messages Passionate about the yoga and the benefits we have personally experienced from it. We will guide you with verbal instructions, to move into each posture to the best of your ability, to help you create physical, mental and emotional change.
Skills Website Design
The Bikram website needed to evoke the feeling of heat and strength and the introduction of a modern handwritten font creates interest and softens the bold feel.
By using the backgrounds blocks of colour and bands of strong images, the specific sections were designed to allow the user to easily navigate to the information they are searching for.
We integrated the existing logo into the website design using the provided symbol to feature throughout the pages and section to add further points of interest.
The imagery of this website was particularly meaningful to our client as it was crucial they represent the correct type of yoga practised and they show the strength involved whilst creating a great first impression.
Annabelle provided us with professional images from a photo shoot carried out at her studio and this gives a fresh yet personal feel to the site. Black and white imagery is used throughout the website with some colour shots used on the home page in a round frame for a point of difference. The round frame images are also used to highlight the three different types of yoga practised at Annabelle’s studio. The main image used on the home page is in standout colour and beautifully represents the students in the midst of hot bikram yoga!
As Annabelle runs many different classes and timetables we have separated these out into easily navigated sections.
The timetable section of the website has a booking function which leads the user to be able to book a class in a quick and easy process. This required the use of a booking integration software to be implemented. The classes section page highlights the introductory offer that is available by using the standout blue background and incorporated the symbol also.
As the user moves into the specific class the internal pages go into great detail as to the benefits of the class and what they can expect.
An information page for the users who have never practised yoga before especially those unfamiliar to Bikram Yoga was essential to this website. By using the modern handwritten font this keeps the feel casual on this page and therefore doesn’t give a terms and conditions feel!
We have included the Introductory Offer on this page also to allow for the user to take advantage of this.
Gift Vouchers and Special Offers
Bikram Yoga offers gift vouchers and several different memberships so specialised buttons were required so the user could navigate this with ease and as they move down the page these areas are separated by a black and white image so they are easily distinguished.