Aussie Nurse Logo Design
logo design process
Sue required brandng for Aussie Nurse – a platform for nurses and health professionals as a group to connect, engage and discuss about the many facet’s of healthcare. This required the creation of a logo with a warm fresh feeling.
The use of a handwritten font suits this perfectly with a friendly feel, whilst also bringing a quirkiness as discussed in the brief due to the style of the writing. The tag-line or supporting statement is in a light uppercase serif font to balance out and bring a sense of calm. Linking the two main words is a heart rate graphic to link to the medical profession but also highlight the blog as the pulse… a day in the life of a nurse. This symbol can be pulled out and used as a supportive element throughout Sue’s further marketing materials.
This logo has a great sense of fun whilst maintaining a professional feel.
Client Aussie Nurse
Description Platform for nurses, health professionals and non-nurses, a group to connect, engage and discuss about the many facets of healthcare.
Key Messages Support, information sharing
Type New business
Skills Branding, Business Card Design
business card design
The colours chosen for the new Aussie Nurse branding are a bright blue teamed with a charcoal which gives a softer look. The blue brings a strong vibrant feel to the brand balancing out the relaxed vibe of the text. The client can also use some really great strong blue images with this brand as shown with the red shoes on the business card and this can be used across marketing materials.