Andrea Rowe - Grendesign

OUR WORK

Andrea Rowe

andrea rowe logo design process

We have worked alongside the amazingly talented copywriter Andrea Rowe for many years and we were thrilled to work on her re-brand. The brand was to be clean and modern but also feel approachable. The logo uses a modern font, with a hand-drawn line underneath, calling back to the marks that copywriters use when marking up text.

Grendesign made me feel involved, consulted and aware of opportunities and challenges every step of the way. That’s what you want in small business. You also want to work with someone who you feel is on your team while asking the questions that matter. I wanted to rebrand my business and GrenDesign made my vision something superb that I am proud to present. I now have brilliant new branding, business cards that pop and a wonderfully designed, easy to navigate and self-managed website that makes me stand out and connect with the right clients. Best business investment I’ve made all year.

Andrea Rowe

Managing Director, Andrea Rowe Copywriting and strategic communications

Project Details

Client Andrea Rowe
Description Communications Strategist & Copywriter
Key Messages Specialising in not for profit organisations & businesses who make an impact, Strategic Mindset, Engaging Copy
Type Existing Business
Skills Branding, Marketing Materials
View: andrearowe.com.au

business card design

As Andrea’s business is service-based we wanted to include a photo of her on the business cards. This reinforces the idea that there is a person behind the brand and helps build upon the feeling of warmth and approachability.

icon design

To complement the logo and imagery for Andrea’s new brand we also developed some organic icons that could be used as a decorative secondary elements on the stationery and website. This gives the brand an organic feel and balances beautifully with the clean lines of the logo.