andrea rowe logo design process
We have worked alongside the amazingly talented copywriter Andrea Rowe for many years and we were thrilled to work on her re-brand. The brand was to be clean and modern but also feel approachable. The logo uses a modern font, with a hand-drawn line underneath, calling back to the marks that copywriters use when marking up text.
Client Andrea Rowe
Description Communications Strategist & Copywriter
Key Messages Specialising in not for profit organisations & businesses who make an impact, Strategic Mindset, Engaging Copy
Type Existing Business
Skills Branding, Marketing Materials
business card design
As Andrea’s business is service-based we wanted to include a photo of her on the business cards. This reinforces the idea that there is a person behind the brand and helps build upon the feeling of warmth and approachability.
To complement the logo and imagery for Andrea’s new brand we also developed some organic icons that could be used as a decorative secondary elements on the stationery and website. This gives the brand an organic feel and balances beautifully with the clean lines of the logo.