a mother’s toolkit logo design process
Just like the first few years of motherhood which can simultaneously pull us to pieces and make us new again the elements of this logo pull apart to make a graphic pattern that can be reordered in many ways but still retain the integrity of the brand.
The colour palette is a harmony of deep purple tones and pinks with a complementary off white used as a subtle feature. The fun hand written font used for ‘a mother’s’ is a reference to the notes taken through the course. This concept is a bold choice that is unique, strong and fun, just like mothers!
Client A Mother’s Toolkit
Description A self-paced online course designed by Dr Hannah Woolhouse, a perinatal psychologist with over two decades of clinical and research experience in the field of maternal mental health.
Key Messages Supporting mental health of mother’s
Type New Business
Skills Branding, Logo Design