selecting colours to help deliver your brand and your message.
Have you ever wondered why most large fast food chains all use the colour red – McDonalds, KFC, Red Rooster, Burger King/Hungry Jacks? There is a very good reason.
Colours evoke emotions
Red is known to increase your heart rate and produce saliva hence the reason the food industries high use of the colour. Red also emits strength, warmth, excitement, energy and passion. If these match your business core values and main brand message, using red will help you to connect to your audience emotionally.
Once you know what emotional messages you want to send to your customer/client or values of your brand it is simply a matter of matching it up to the emotions evoked by particular colours.
Different hues impact on the tone and feeling, bright red will create a different mood to magenta or burgundy. It is essential when picking the colour for your brand that you connect the emotions of the colour to the message you are wanting to send. Selecting the wrong colour may send the wrong emotion or feeling, therefore your customers may not connect to your brands core values.
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