Business Branding Basics

Where to start when creating your brand.

A business brand is not just a list of items to create, such as your logo, business card, website, brochure etc – although these items are important essentials. Before you create the above there are some vital things to consider.

 

Start with your target market!

Who are they, what are their likes/dislikes? Are they conservative, adventurous, male, female, young, old etc. Once you have an understanding of who you want to target you can begin the connection process through your brand. This is where the magic happens.

You need to be able to think and feel like your customer/client to know what they will react to. What are their problems and how can your business solve them?  What will their fears be and how can you soothe them?

strategy

With these answers you can create a strategy to present these messages and create the core of your business brand.

These can be created in the use of tag-lines, symbols in your business logo, colour selection, photos and image, headings and content. Consistency is key, once you have your angle stick with it and build on it. Customers like brand consistency – it brings stability and trust.

As an example take a look at Toyota. They have been running with an emotional branding strategy for years. the tag-line ‘Oh what a feeling’ is known just as well as their company name and symbol. Building on the emotional excitement you have when you’ve purchased a new car and the elation of getting those new set of keys. They’ve reminded us of the best part about buying a new car. 

Colours

Research has shown that specific colours can alter our emotional state. Toyota have used the colour red – which evokes passion, increases heart rate and excitement. Every advert, brochure, and business card reminds us of the same message, that you will feel amazing when you buy a Toyota ‘Oh what a feeling’.

Be consistent

The power of consistency is priceless when connecting to customers. When people purchase a Toyota they even have some of them do the Toyota jump and take a photo with their new car. They’ve successfully created a unique mark to their business that every Australian knows.

Branding is about building a relationship with your clients and customers, sending a direct and consistant message that they can connect to.

 

So when building your business brand consider

v

Your tag-line

Connect and solve the problem & be memorable

l

Colours & fontS

Evoke the correct emotion & feelings

N

Icon & symbols

Are they unique, memorable & meaningful?

z

Smart & catchy

Use clear headings in brochures, websites etc.

BE CONSISTENT

Keep your message simple and clear

KNOW YOUR POINT OF DIFFERENCE & Enjoy putting your business branding message out there.

MORE BLOG POSTS

SEO tips. Internal Vs External Blog Post

We recently had an interesting question from a client looking for a new website design.They were wondering if they should go with an external blog ( to send traffic to their site ) or and internal blog ( to bring traffic to their site ). Always...

read more

Feeling Social?

Social Media can be a great tool for business and provide a lot of opportunities to grow your business. Building brand awareness, lead generation and attracting new customers can all happen on social media.   Reasons for using social media One of the first things you...

read more

Colours that talk for your brand

Selecting colours to help deliver your brand and your message. Have you ever wondered why most large fast food chains all use the colour red - McDonalds, KFC, Red Rooster, Burger King/Hungry Jacks? There is a very good reason. Colours evoke emotions Red is known to...

read more

Like what you see?

lets work together. . . 

 

To help you get started we've put together a price list of our most popular services

Any questions? Ready to book an appointment? Our team is looking forward to working with you

Like what you see?

lets work together. . . 

To help you get started we've put together a price list of our most popular services

Any questions? Ready to book an appointment? Our team is looking forward to working with you