NEW LOGO DESIGN The Fit Horse Rider
For The Fit Horse Rider we’ve focused on creating a polished, clean cut brand inline with their target market.
We have used solid colours to insure the designs transfer well into the other applications, like embroidery or screen-printing.
The solid slab serif font, reminiscent of that used in Hermes, has rounded forms that provide a friendly feel (especially with the lowercase lead in). It stacks neatly to create a balanced and modern looking text component.
The symbolic element – a snaffle bit converted to dumbbell hand weight. Whilst it is quite a literal translation of the service, we also felt the central ‘link’ was a nice way of representing connection.