Logo Design Process
We were super excited to be given the chance to brand a pop-up Ice Skating Rink in Hobart. The Skating on Salamanca logo we created uses a strong blue and grey which are very clean, crisp colours calling back to the tones that you think of in relation to ice. A bold uppercase font was used for the name, with clean lines for the icon.
Due to the clean lines this concept is equally strong reversed from a background opening up lots of options for how the brand is applied to marketing.
The snowflake symbol can be adapted into a supporting pattern that works beautifully in both coloured and as a reversed option again opening many avenues for a variety of marketing materials.
Logistics Events Australia team contacted our outer Melbourne Graphic Design studio in order to get a fresh modern brand for their new business. It was a pleasure to work with them in developing the branding for Skating on Salamanca and we wish them great success with this event in the years to come.
If your business is looking for a new logo design and branding strategy, take a look at some of out other Melbourne logo designs to see if our design style suits your needs – click here
Client Skating on Salamanca
Description Pop-up Ice Skating in Hobart on Salamanca
Key Messages Happy, family fun
Type New Business
Skills Branding, website design, flyer and signage
We created a new WordPress website for Skating on Salamanca using a light and bright feel. We used an image of a father and son on an ice rink to represent the family feeling this company is aligned with. The logo is placed over the image and once you scroll down the menu appears and the logo remains in the top left corner. The section below this contains past events and also shows upcoming events.
We have used a white background throughout with key elements using the bright blue from their original logo. We have also highlighted equipment available for hire such as skating aids, elements and refrigeration skates.
Flyer and poster design
We created a flyer and a poster for Skating on Salamanca using the original logo and branding with the father and son skating image to ensure a continuous flow on through all marketing material. It was important to the client that the information all be present without being too cluttered and we feel that by keeping it in three sections it is easy to peruse. We have continued to use the supporting snowflake pattern as background based on the logo design.