The logo design has a calm energy flow with the word ‘mindfulness’ sitting softly between ‘Peninsula’ and the tagline’.
The font for ‘Peninsula’ is a clean crisp font that sits secondary to the word ‘ Mindfulness’ which is a flowing, friendly script font. They balance each other very nicely. The feature colour selected is a soft hue of blue connecting to that calmness they help their clients discover. We’ve added a secondary colour to this concept – a warm grey as black would be too strong.
We also shortened their tagline from Buddhist Meditation and mindfulness for peace of mind, good health and happiness to Discover peace, good health & happiness so it
It was also important for the client that we retained their image of the reeds on the beach as this has been the hero image and was already widely recognised and connected to for their business. For the business cards and flyers we’ve used a section along with the calming blue to reflect the peace and tranquility look and feel they were after.
Follow the link for more information on our Logo Design process and pricing.
NEW FLYER DESIGN AND BUSINESS CARD DESIGN
PREVIOUS LOGO DESIGN USED