Peninsula Grammar Branding Design Process

Logo Design Process

The Peninsula School approached us at Grendesign with an exciting proposal – the school was looking at evolving from the many of years of tradition to update their very well know name and branding. An impressive brief for sure! The school is renowned and acclaimed both on the Peninsula and across Melbourne for the education and opportunities it provides both boys and girls from K-12.

The Grendesign team had several meetings with the school to ascertain the key elements they wanted the refresh to embody. A fresh and modern approach that reflected their forward-thinking learning environment, but paid respect to the proud heritage that had established the school as one of excellence.

The name was changed from The Peninsula School to Peninsula Grammar. To reflect this streamlining, the team focused on the font, replacing the more feeling traditional serif with a more modern san-serif. The font’s clean lines simplify the feel, whilst spacious formatting brings in a commanding presence and air of sophistication to the overall brand. The result is a modern logo that still retains the traditional feel through the shield.

This was supported by a contemporary publication style which uses a deep blue woodgrain for a visually-rich textural feel, and a further simplified white version of the crest within a solid red shield, whose shape which was replicated throughout their materials as a feature overlay on images.

We believe the end result is functional in both modernising the brand and paying homage to its proud heritage.

Project Details

Client The Peninsula School
Description Peninsula Grammar is a day and boarding school for approximately 1450 students from three-year-old Kindergarten to Year 12
Key Messages Nurture, Inspire, Excellence and Community
Type Existing 
Skills Branding and marketing materials

Flyer and Handouts Design

The sporting materials we created maintained the crisp and clean streamlined ethos of the new logo.

This year level handout clearly communicates the content through a well-established hierarchy and features only the simplified red shield symbol, showcasing the more pared back approach of their internal documents, which have a lighter brand presence.

The DL flyer template developed overlays the shield shape on an image, creating a unique space for a feature statement, and the simplified red shield over the edge. This uncluttered layout showcases the message – ensuring the most important information is highlighted. The reverse side contains the text content flanked by the supporting publication style of the branding. We felt that this format is incredibly flexible and can be easily adapted to house almost any image and information needed.

Business Card design

A business card is an important tool when it comes to leaving a lasting impression, so it was important this new directive had a strong presence with the card.

The design features the text component of the logo on the front over the blue woodgrain to maximise the impact of the new brand. The contact information sits on the reverse with the red shield version of the crest in the top corner. This traditional feeling layout teamed with the modern components echoes the brand’s direction of successfully looking to the future whilst acknowledging the past.

Letterhead, With Compliments Slip and Envelope Design

Used for more official documents, the letterhead and with compliments slip we created for Peninsula Grammar had a more traditional feel, using the original full-colour crest version of the logo.

The letterhead design utilise the schools ‘Learn Grow Flourish’ tagline above the contact details at the base of the letterhead providing an uncrowded document with ample working space. The follower page simplifies this further to include just the crest as a header.

The accompanying envelope was created using a blue version of the simplified crest, making it simple and easy to print using a one colour format.

Certificate design

Peninsula Grammar required several styles of certificates for many varied purposes. This Colour Certificate is distributed to students who have achieved special distinction and/or provided a great contribution to the school – truly a document you would be very proud receive.

The template we created follows the more official feel of the letterhead, using the full-colour crest version of the logo. These documents can be populated as required by the school, and have ample space for the name on a single line (shown left) or as a split line (shown centre and right) making them quite flexible. Each certificate has the representation of the stamp seal with the school’s crest giving the certificate a polished, traditional finish.

Handbook design

A student handbook was required by the school that is handed out for all the particular year levels containing various information and reports for the students and families.

On the cover, we have used a single hero image and the supporting marketing style banner. The back of the handbook is kept clean and uncluttered with the tagline and school details at the base of the cover.

The internal pages use a combination of feature image pages and text pages to break up the content and draw focus to key information. The text hierarchy is easy to follow and allows for effective communication even when in large blocks of text are required. Also developed was a header style spread to add variation and assist in identifying different sections within the document (not shown).

Still to come…

We continue to work with Peninsula Grammar to create a Style Guide to ensure the integrity of their new brand remains consist throughout any materials they produce. An important resource for any brand that will be handled by multiple staff and/or third party entities over time.

We will also be working on bus signage and several marketing items. We look forward to working with Peninsula Grammar to ensure their branding is fresh and modern long after the exciting launch phase!

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