Logo Design Process
The Culture Place Australia Logo focused on the icon of Australia and soft circles that represented the community and culture integrating as one. The watercolour circles call back to culture and creativity with the overlapping reflecting the multiple community groups and areas that this company represents. The deep overlaying of colours allows for rich accompanying secondary textures that can be used in other marketing materials.
The green and blue tones are reminiscent of the colours found in gum leaves whilst the textured nature of the logo means it is equally strong reversed from a background.
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Client Culture Place Australia
Description Enhancing cultural planning performance and services, servicing state and local government
Key Messages Personal, innovative, solid, fresh, proven, skilled, experienced
Type New Business
Skills Logo, business cards, letterhead and name badges
Business Card Design
In designing Culture Place’s new business card we used the watercolour circle enlarged to create a beautiful subtle texture, whilst the back of the card is a stunning watercolour background using the colours from the logo.
A square edged card was used to add a stronger element to the overall look.
Letterhead, email signature and name badges
We created the letterhead design to be in keeping with the simple yet strong logo design, we also accentuated part of the footer to complement the logo and to add colour and noticeability.
The name badges were kept minimal in design letting the striking logo be the main focus point.