Website Design Process
Austraflora came to us to design a website to showcase the amazing range of Australian native plants, we came back to them with a clean, crisp and minimal design. The colour bands are used in a subtle manner with the highlight being on white space mixed with photographs. The client loved that this design enables them to showcase some of their best photos and new varieties in the big slider provided. We have an specific image to represent the plant categories and on click through it navigates customers to the overview page of these plants. Simple to use but with great visual impact.
It was a pleasure to work with austraflora in developing their brand and we wish them great success in the years to come.
If your business is looking for a new logo design and branding strategy, take a look at some of out other Melbourne logo designs to see if our design style suits your needs – click here
Description The Austraflora Team is a young and fresh group of professional horticulturalists who work with a network of native plant breeders and developers across the country, bringing exciting new varieties, as well as the continuation of much loved favourites, to the Australian market.
Key Messages Clean, crisp and easy navigation
Type Re-fresh of website
Skills Website Design
We created a new WordPress website for Austraflora to showcase the amazing range of Australian Native Plants they work with and can help you source. With such a large range of information it was important that their customers be able to navigate this site with ease.
We created an advance search option to allow for ease of looking for a specific plant which also included a store locator. Our clients customers don’t have to move to another page to find the store that stocks the plant they require.
We created the range pages to focus primarily on the gorgeous photo’s of the native plants Austraflora had provided us. This way their customers can see a perfect example of the plant they are ordering. The tabs within the ranges page make it much easier to navigate through so many varied plant types.